I just don't see why my case is closed as ineligible

[sleepylu]

I bought 2 pairs of shoes from what seemed to be a USA website.  Paid £115. 
Money was taken immediately, not pending. 
After a few days suspicious that I have not heard anything, no responses from the website or the vendor contact email. 
Asked Paypal for help - dismissed as ineligible transaction, no buyer protection.  What?  it was a business I thought I was paying, not a friend. 
I just don't understand why paypal are not interested in helping me get my money back from someone who clearly is running a fake website.  They have closed my case twice with insufficient reason.  
Please can someone help me make sense of this? 

[kernowlass]

@sleepylu 

Which option did you select to pay ie goods/services or friends/family.

Did you pay by logging into your account or as a guest buyer?

Which dispute type did you open?

[sleepylu]

Thank you for your interest in helping.
I was taken to paypal by the website and logged in as I would usually do in those circumstances.  There were no alarm bells at this point.  
i didn't think anything of it tbh, just made a payment.  It wasn't until a couple of days later when I hadn't received an acknowledgement of payment for goods that I started to think something didn't feel right. 
I asked for help, was advised to claim a refund for goods that will never be coming to me/fraudulent activity. 

[kernowlass]

@sleepylu 

I asked for help, was advised to claim a refund for goods that will never be coming to me/fraudulent activity. 

Sounds as if you opened a dispute for unauthorised transaction rather than one for non receipt of item?

A dispute for an unauthorised transaction is telling paypal that your account was hacked and used without your consent to make that transaction.
Paypal would check IP addresses and devices and close the dispute if it was you that made the transaction.

You are only allowed 1 dispute per transaction so the only way you can get a second dispute opened is to contact Paypal and see if they will open a second dispute for you.

If not then if you funded your paypal payment via a credit card then consider contacting your card issuer and see if they will help you with a chargeback?

[sleepylu]

Thank you