Is Use of Landing Pages Against Paypal Policy?
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I've been looking around here and in the search engines but cannot find anything on this. I have heard many different takes on this in the past.
In case you don't know what a landing page is (a.k.a Squeeze Page/Splash Page), it's a web page that you have to enter your name and email address, usually to get something in return.
In this case, when you pay for a digital product, I heard that it is against Paypal policy to send a customer to a landing page, forcing them to give you their email address before they can get access to their purchase.
So is it allowed for an online vendor using Paypal to make someone give them their email address before they can get their goods?
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What you cannot do is use *Subscription Password Management on your Auto Return page. As long as your Auto Return page has the "required verbiage", don't think it's a problem asking for the email address if that's where you plan to have them login. Besides you should already have it anyway. It would be provided in the email notification and in your account transaction history and if you used IPN, your server could receive the same info and more related to the sale almost right away after the checkout process was completed.
*
https://www.paypal.com/us/cgi-bin/webscr?cmd=p/sell/subscr-password-outside
You could always send a separate email with the download link and instructions. A lot of merchants use their IPN scrpting to do that.

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