tracking statistics and conversions via IPN
VictorE
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Posted on
Mar-07-2011
06:45 PM
* If the buyer pays with the Credit Card Option, they are taken to the receipt page where PayPal gives them the chance to print out a receipt. This is a legal requirement. After that, the buyer must click on the "Return to Merchant" link in order to return to the site.
80% of customers do not click on the Return to Merchant link, and therefore Auto-Return is NOT an acceptable or accurate method of tracking statistics and conversions.
For Google Analytics tracking and conversions, there has to be a way to display tracking code at the PayPal site, or a way to execute JavaScript from an IPN script. Please offer a viable solution for this.
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