When I finally sat down to do some serious catalog shopping, my first pass through the stacks of catalogs was simply in search of those which said "PayPal accepted" or equivalent. MOST of them didn't mention the possibility, a couple of those were "I have to double-check what their checkout procedure says, because they have something I really want". Some of them DID offer the Paypal option, finally, when you were at the "select payment options" page. I SKIPPED a lot of opportunities because they didn't let me know ahead of time that Paypal was one of their options. Someone should pass that word along.
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