Hit them where it hurts, in the pocket book. If your paypal is linked through a credit or debit card processed by one of the credit card companies like Visa, Mastercard, AmEx etc you may be able to do a charge back. Check this link for an article that helps explain how to proceed. It takes some diligence but may be worth it depending on how much you lost. https://www.creditcards.com/credit-card-news/chargeback-rules-undelivered-purchases/ I found these zest ads creeps on a YouTube video ad-should have known better than to trust an ad from YT.
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