It is arrogant and unacceptable to assume, expect and demand anyone using this service to own a cell phone. It smacks of unethical cross-checking with other companies doing who knows what with our private information. I don't care what the privacy statement says. We all know companies do nefarious things behind closed doors. Further, as has been proven by the recent massive bank hack in Europe, it is a FALLACY to think someone can actually be "verified" by using SMS to send a useless "code" in attempts to tie every possible means of tracking someone together. As a 45-year software engineer I find these tactics to be 1) unethical, 2) useless, 3) aggravating, 4) intrusive.
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