A lot of times, they just pick up an order through a fake sales page and charge you for things you never received. Then, you go back to the web page to try and "login in". Since there isn't a login, you go through the process of answering their quiz thinking at some point you can enter an ID and Password. I'm starting to see several sites out there that ask you to take a quiz to get your custom plan. Judging by the hundreds of people complaining about actitech (the billing group that seems to be managing these sites), it's a full on scam. Paypal should discontinue it's relationship with Actitech.
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