I ship Internationally quite a bit, I would at least 1/3 of my sales. In my listing for the item I state my International terms including the option for tracking, I also make it mandatory for the International buyer to contact me before bid and state the different postage options, tracking and my mandatory rules for shipping a package Internationally. I make it clear that if tracking is not purchased that I am not at fault. I always keep my stub at the post office showing the date it was mailed and make sure it's stamped. If an altercation occurs I can always take a picture of the stub and email to the buyer as well. I do make it quite clear that if no tracking is chosen that I am not responsible and make sure that the buyer understands this as well. It can be somewhat difficult at times, I've had buyer with little to no English. What I find is the most detrimental to shipping international are returns or fraudulent returns. I've sold some vintage jewelry items that are very well and closely photographed and have the buyer complain of a flaw that is not present. They refuse to pay return shipping with tracking to know it will arrive so I can issue a refund and in return I have gotten negatives. I also include a business card in every package with my contact information, even personal phone, just incase there is any problem with the shipping or item. This can also be something a person can keep and go back to your store or username for repeat business. Also, a small thank you note or gift is a GREAT addition. They are inexpensive and show the little extra care and appreciation. I find that the most important thing in any shipping altercation is your communication and attitude to the buyer.
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