I've been trying to find this too. I used to be able to add the brand logo, colors and have the PayPal payments page (checkout page) look a bit like the brand. Now it's just the PayPal details and the company name as listed in the account. But no way to show brand colours. It's frustrating because there is so much outdated info that still tells you that it's possible. After spending over an hour trying to find a way to do this, I think I've found out that it's not possible any more. But it seems as though PayPal hasn't updated their info to say this.
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