@filipporonco To create the PayPal account specific to your app, you'll need to use separate email addresses from any other PayPal account, of course. Yes, you'll also need to go through the procedures of linking bank account(s) and credit card(s), verifying emails, etc. It really won't take you all that long to get done. Whether or not you can easily migrate people into your new integration depends on what exactly you're dong. Are you working with Channel Initiated Billing Agreements, for example? Are you setting up Permissions so that you can make API calls on behalf of your merchants? If either of things are true, the new account would be a new "channel", and would also have nothing to do with any previous billing agreement on another account. So in this case, the merchant would need to go through your onboarding procedure again to connect to your new app, but they would not need to create a new PayPal account of their own. As for getting signed up, the documentation basically states that you need to create your sandbox app, and then give the Client ID of this app to your PayPal account manager. Do you have one?
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