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I found that weird too! I was able to finally submit my "Free Entry" using the mobile app but after I clicked submit I got a pop up message saying that my "Free Entry" was submitted but will not be tracked on the mobile app.... which is weird because thats the only way you can see how many entries you have cause its not an available option when I'm using my laptop. So the app is the only way you can check your entries but our free entries wont be tracked on the mobile app. Make that make sense? LOL
The trickiness seems to be that you scroll, scroll, scroll to the bottom of your page in the app, and it seems to hit the bottom of the page. Then if you give it one more scroll, even though you thought you hit the bottom... you get the entry.
It's very confusing and mysterious. My understanding is you don't automatically win with every purchase, but are entered to win. Nevertheless, I did get an email saying I had won $25 last Tues. evening or early Wed a.m., and still haven't seen it show up in my account. I inquired with customer service, and was told, before making a Shutterfly purchase, it would be applied to the next order, but the entire amount went on my credit card. It appears this isn't real.
I'm using paypal anyway for some purchases, but I'm not going out of my way to do it for everything without an answer to what happened to the $25 I supposedly won.
I was getting the same loop, read someone else's post about scrolling all the way down, and realized that the banner for accepting or rejecting cookies was also all the way at the bottom. Once I got rid of the banner, I could see the entry option.