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PayPal has several options available to use with your business. Depending if you want to process the transaction for your customers or if you have a website and you want them to shop on your website, checkout and pay or both would depend which option would be best for you and your business.
PayPal has Website Payments Standard, Email Invoices, Website Payments Pro and Virtual Terminal which can all be found by clicking the Merchant Services blue tab in the middle of your screen once you log into your PayPal account, look to the left and you can click on each option to get an overview.
If you would like to process the transaction for your customer in a physical store you would want to take a look at the Virtual Terminal.