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I spoke to a woman today who was very helpful.
She told me that the minute you get a sale you should apply again and they've seen that work.
I had a major price increase due to a restructure and they told me that they were basing the decision on frequent small sales, not less larger sales.
I have applied 3 times since and have not had any luck. As for the codes, they do not effect the decision, they're just for marketing purposes.
I hope this helps y'all - happy applying!