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Using "store cash" to send to past clients?

New Community Member

Using "store cash" to send to past clients?

May seem like a stupid question, but I have dug around the PP dashboard menus and the help center and could not find an answer to this basic question.... 

Q: How do I "activate" and/or SEND "STORE CASH" (like $5 to old clients that haven't ordered in the lst 60 days?)... to past clients to hopefully ignite return sales? I can't seem to find anywhere to actually create and send the coupon/store cash?

Thank you!