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I'm selling digital documents on my site. When creating a Buy Now button, I can specify the URL they should be directed to once they've paid. However, in order for them to be taken to this page, they have to click the link that says 'Return To My Site'.
Is there some way to easily set it up so that once they've paid, they're automatically redirected to my site for them to download the document, rather than having to manually click the link?
What you're describing is how auto return works. You're not going to be able to change that functionality. You would need to use PayPal's IPN feature, details can be found here:
Another option would be to use a 3rd party service, for example, this one is easy to work with: